We’re a small, but mighty team of high-performing creatives & technologists.
We innovate and produce beautiful, well-functioning solutions that help businesses flourish.
What we can do.
We can help you at any stage of your process.
Dream.
Tell us about your idea! We can develop it with you. We can help you with a strategy to make your vision a reality. With our deep experience in the many facets of the digital realm, we have the foresight that can reveal the merits and pitfalls of different approaches, and what is right for you.
Build.
You solution could be a ground-breaking mobile app, or or a gorgeous, high-traffic website. We can work out the ideal technical stack for your solution. We’ll let you know how much and how long. Our lean and mean tech team can then iteratively build for you, keeping you in the loop all the way.
Promote.
When it’s nearly ready for launch, we can then create some buzz around it, through targeted online marketing campaigns, including producing eye-watering video content within our creative department, sure to capture hearts and minds.
Improve.
It doesn’t stop there, we can help you to grow and evolve your solution over time to meet ever-changing needs of your business and customers. We believe the best growth always starts inside-out. Therefore, we can guide you in meditative techniques that enable clarity of thought, and harmony within your collective.
Some of our work.
We’ve developed brands and built functional mobile apps, and designed and delivered some beautiful web experiences.

NZ Covid Tracer App - Tech & Team Leadership



Ground-breaking Mobile App Development (Vesper Marine)


Mobile App Development

High-traffic website development

Who we’ve worked with.
Who we are.
Carl Peterken is the Director & Founder of Point 37 Limited.
Carl is a well-travelled digital solutions architect, with nearly 20 years worth of experience helping start-ups, corporations and non-profits from around the world, achieve their goals through the creation of beautiful digital solutions.
He is appreciated by his clients and collaborators not just for his deep knowledge across many major technology stacks, but also for his creativity, professionalism and understanding of the big picture and how to achieve it.
In his spare time, if he’s not hanging out with friends and family, and making ludicrously funny short-films with his older brother, you’ll find him meditating, and simply spending time enjoying nature, while dreaming up ways to make the world a better place.
Get in touch.
Are you an entrepreneur or business-owner with an exciting idea or venture that you need help implementing?
Or are you a skilled designer or coder, who wants to be part of a high-performing team?
Don’t be a stranger! Let’s discuss your requirements over the phone, Zoom - or in-person over a flat white.
carl@point37.com
021 163-8784

What others are saying.
“Carl possesses that rare ability to use both sides of the brain - creative and logical - to produce software that both looks good and works well.
“On our time-pressured project he calmly worked through the problem-solving and produced truly excellent results.
“He worked well alongside other team members and introduced new design patterns and coding standards to the team that will be enduring.
“If you need the very best web UI developer for your project, you need Carl.”
— Andrew Goldie, Senior Engineering Manager, Auckland
“Carl is an expert programmer and software architect. His background puts him solid at the head of the team.
His broad and deep understanding of various coding languages and environments makes him one of the most robust developers I've ever worked with. I look forward to working with Carl again. “
— Geoff Henson, Head of UI & UX, Seattle
“Carl is a highly intelligent being who understands the full picture and how to achieve it. I look forward to working with him again in the future!”
— Ephraim Peniston, UI Craftsman, Clipboard, Seattle
“I worked with Carl on a key project presenting a rebrand of our international business web site. We were looking for a modern professional twist with a very tight timescale for final presentation.
“Carl was the right person for the job. He worked tirelessly to take on the group’s suggestions and translated the many user stories into a functioning product that had to address a B2B and B2C international market.
“I would recommend Carl for any web development project as he has all the capabilities of designing from one global market to a specific niche market. He is ever the professional and works well with any team be it Marketing, Technical or Senior Management.”
— Claudine LeFevre, Head of Marketing, United Kingdom